Our Story




The move west has been a long time in our soul.  We are delighted to have landed STONE FEATHER ROAD in Billings, Montana at 2525 Minnesota Avenue in April of 2024. 

Our collection encompasses Women’s and Men’s Apparel and Outerwear, an extensive Collection of Native American Jewelry and SFR designed Jewelry pieces, Hat Bar, Belts, Scarves, Cowhides, Select Home Decor Accessories and more.

STONE FEATHER ROAD is built around an influence of Mountain West that can be adjusted to lifestyle feel and fit.  We cover from Contemporary style to Cowgirl(boy) Cool.  “You do You” is a common reference with us - “own the look and love it” is where we weigh in.  With decades of experience in store merchandising, operations and client specialization we create looks for clients that tend towards a quality - timeless connection.  Great items to love for years to come.  The look in the mirror that takes you from WHOA to WOW.  That’s our purpose and passion.

We hope the “ROAD”  which takes you from one place to another brings you to Billings, Montana to visit us in person! As for the “stone” “feather” miracles that brought about this brand and that continue to bless us.  I will simply dedicate that light and hope to our sweet angel - John Russell.

Peace and Light-
Paula Lorenz