We are delighted to launch our new online store and share with you what STONE FEATHER ROAD has to offer. I am Paula Lorenz, owner, and designer of the STONE FEATHER ROAD Collection. We will feature not only my unique designs but those of other artisans I have met on my travels as well as local talent right here in Cedar Falls.
I split my business time between the base store on Main Street in Cedar Falls, my design studio and traveling to select shows throughout the country. My husband and two children assist me in the business and have put countless hours, weeks and months into building STONE FEATHER ROAD. My staff at the store does an excellent job of running the store in my absence, processing online orders and working on an ever-evolving marketing strategy. They also travel on the road with me to some of the shows and never fail to step up to any challenge we come across. I am grateful for a great team.
Thank you to all of you who have helped me to build the STONE FEATHER ROAD brand by acquiring pieces from the collection, referring me to a great show or giving me insight to what you are looking for that simply is not out there. I am inspired by your insight, enthusiasm and your feedback.
I hope you love what we offer and enjoy what you acquire for years to come.
Peace and Light
CHECK OUT our INTERVIEW in Cowboys & Indians Magazine "Retailer Perspective" Feature